It’s also unclear how many subscribers Tidal really has. It’s unclear whether Sprint users will get additional Tidal perks as a result of the investment, like receiving artist exclusives before other Tidal customers, or if using Tidal will not count against customer data caps for users without unlimited data plans. Sprint’s $200 million investment marks a major vote of confidence from the telecom, which reportedly engaged in partnership talks with Tidal around its launch, though it said it had not invested at the time. As part of the deal, Tidal will become available to Sprint’s 45 million customers and let the companies partner on artist exclusives, according to Billboard, which first reported the news. Despite burning through three C.E.O.s in its first year, and lingering questions about its subscriber numbers, Tidal has sold a 33 percent stake to Sprint at a whopping $600 million valuation, according to multiple media reports.
Whether or not Tidal delivers on its promise of an artist-driven revolution, this, at least, was a moment to savor.Tidal, the music streaming service Jay Z bought from Swedish parent company Aspiro for $56 million in 2015, may finally be turning the corner. After brief remarks from Keys, who joked that the ceremony felt like a graduation, the event closed with each of the artist-owners signing a ceremonial "declaration." Rihanna and Usher joked with each other at the far end of the stage, while Beyoncé mouthed to fans in the crowd.Īfter the signings were done and the lights dimmed, Jay and Bey took a victory lap, followed by a throng of fans and photographers. Keys, taking the mic from Schlogel, called Tidal "the first-ever artist-owned global music and entertainment platform." In an interview with Billboard, Jay Z confirmed that all of the artists on stage had been given equity in the company, and that a subsequent smaller funding round would allow more artists to gain a stake in Tidal. If the building were to have collapsed at that moment, popular music as we know it would have been summarily silenced. Cole, Deadmau5, and Nicki Minaj - with Chris Martin and Calvin Harris joining via video conference - took the stage in solidarity with Tidal.
Jay z tidal plus#
To a stunned crowd, all of those artists, plus Madonna, Usher, Beyoncé, Kanye West, Alicia Keys, Jason Aldean, Win Butler and Regine Chassagne of Arcade Fire, J. Guests were told little of what to expect from the event, other than that Jay Z would be announcing "a new direction" for consumers and the music business, but earlier in the day a video promo for Tidal featuring Daft Punk, Rihanna, Jack White, and several other celebrity endorsers hinted at the scale of what he had planned.
Jay z tidal Offline#
She announced that Tidal had partnered with Sprint, promising that the service would be easy to use offline and declaring that it would be nothing less than "the most revolutionary music and entertainment platform for the planet." "Every great movement has been started by a few brave people who band together for a common cause," Schlogel said, as jovial chatter could be heard from the other side of a curtain behind her. But the new Tidal is more than one man's venture. The nascent service, launched last October in the U.S., is reintroducing itself under the umbrella of Jay Z's S.
She spoke briefly but in in bold, broad strokes, calling Tidal "the future of music" more than once in a 30-second span. Vania Schlogel - the chief investment officer of Roc Nation, but who introduced herself only as a "proud member of the Tidal team" - took the stage at 5 p.m. Note that that's Sennheiser and Samsung: Beats and its parent company Apple - now Jay's biggest rivals - were conspicuously left out of the event. Kiosks featuring Samsung tablets, pre-loaded with Tidal, let attendees experience the new service for themselves. One of Tidal's main selling points is superior audio quality, and guests were given pricey Sennheiser headphones with which to enjoy the Jay Z-sponsored tunes.
0 kommentar(er)
